To Like Or Not To Like, That Is The Question
According to the latest info from Google, the most visited website in 2011 is... wait for it: Facebook. What a surprise.
The social network juggernaut beat YouTube for first position again, clocking in a staggering 880 million unique visitors. That means about 80% of the planet's population has logged into Facebook so far this year.
So, what does this mean for your business?
To Know The Future, You Have To Look To The Past
On Saturday 28 May, Shapeshift moved house. Normally, this wouldn't be reason enough to write a blog on - a simple email or Tweet would have sufficed. But in this case, I think it might be permissible to indulge in a little reflection.
Web Design 101
By Ilze Hugo
Originally published in High-Flyers Magazine, Issue 17.
If a company doesn't have a website in today's tech savvy market, it's almost as if they don't exist, says Jean-Pierre Mouton, co-owner and lead interaction designer at web production studio, Shapeshift: 'A website gives you credibility. Being online shows that you're reputable, that you're not a fly-by-night.'
But while it certainly helps, just being online isn't enough. Your site needs to look good and work well too. Consumers are becoming increasingly web savvy and can spot a badly designed website a mile away, warns Riaan van der Westhuizen, a web developer at full-service digital marketing agency, Hello Computer. Just as not having an online presence can be bad for business, a shoddily designed site can also do damage: 'If you've got a brand experience online and the text is too small, it creates frustration for the person interacting with that data,' explains Mouton. A scrollbar or a link that is broken will irritate potential clients, leading them to assume that dealing with your company will be equally frustrating. A bad website says simply: You're incompetent.
Death of a Language
Vocabulary is on the endangered species list, syntax has been criminally evaded and grammar has taken a back seat in the national curriculum to more important subjects such as Responsibility Evasion and Facebook Friend Harvesting. What happens when a language flounders, chokes and possibly expires?
